tri-state italian in the nation’s capital
OBJECTIVE
embrace the charm and extravagant details of a classic red sauce joint, and make a corporate space feel like you're part of the family.VISUAL IDENTITY
PRINT DESIGN
WAYFINDING
brand strategy
custom typography
WORK WITH GENERAL DESIGN CO. (ANDWISER)
VISUAL & LOGO DESIGN: MYSELF
CREATIVE DIRECTION: Lilian Ling
pull up a chair and “...let Nonna feed ya”, celebrating the lavish, heart-of-the-home spirit of italian american kitchen tables.
VISUAL IDENTITY
hand-drawn gold foil lettering, filigree, notes, and even grandma, an eclectic collection of hidden gems, just like nonna’s photo wall.
STREET APPEAL
with it's backset frontage, attracting attention while communicating the "Red-sauce joint" romance.
Menus & pizza box
leather wrapped, debossed—gold foiled, letting you know you're about to eat well.
