breathing life into a montauk institution

OBJECTIVE

refresh the identity & embrace the history for a restaurant adored by locals and vacationers alike.

VISUAL IDENTITY

PRINT DESIGN

WEBSITE

brand strategy

custom typography

PHOTOGRAPHY by RYAN SHERMAN

SOLO PROJECT
ALL CREATIVE & DESIGN by myself unless otherwise noted

whether it’s a friend’s night out or a family dinner, nostalgia can be found in every corner, the backdrop to make memories.

Visual Identity gif of 'SALIVAR'S' showing all the logo mark options.
Crowded bar with people socializing, under hanging large fish models, neon sign reading 'Salivar's', and American-themed decorations.
Logo for Salvars Clam & Chowder House, featuring large pink text 'SALVAR'S', with smaller blue text '11954' and elegant blue cursive text 'Clam & Chouder House'.

CUSTOM type

the logo type was hand drawn referencing the iconic grand-fathered in neon sign.
Decorative sign with various sharks hanging above a crowd of people at a themed event or exhibit 
the wordmark was designed to transition from the family-friendly classic restaurant to the nightlife hub of the docks going from the solid structure of the sign a verison of the stylized neon tubes.
Salivars primary logo with large red 3D text.
A detailed illustration of a blue-green fluke with textured skin, depicted with an open mouth, standing on a plain white background.
Logo for Salvár's, a clam and chowder house with the address 11954, featuring the text in red and blue fonts.
Salivar's Tertiary logo with the text in bold font.
Badge logo for Salivar's featuring an outline S with hooks capping the ends.
Close-up of a card with the text "SALIVAR'S" in bold pink letters, placed on a reflective wooden table with a blurred background.

Stationery

"local catch" pattern business card
matchbooks [printed by the match group]
waterproof menu system

Salivar's lunch menu on a table with a blue matchbook in the foreground and a reflection of red light on the right side.
Outside of Salivar's matchbook, featuring half the shark jaw and the logo.
Salivar's dinner menu.
Salivar's lunch menu.
Salivar's drink menu.
Menu for Salivar's Sushi.
Part of a seafood restaurant menu on a wooden table, with the restaurant name 'Allivars' visible at the top, featuring a fish illustration and various seafood dishes listed.
Close-up of a menu on a wooden table featuring a drawing of a lobster saying "Cheers" at the bottom.

Menu system

printed on waterproof stone paper, layered sizes and local catch welcome you in to enjoy a meal with friends.
Close-up of a dark blue baseball corduroy hat with embroidered 'Salivar's' logo.

MERCH

embroidered hats [produced by Adam Mar]

Image of 'Salivar's' Hoodie design, with a Fluke illustration on the front and "Order the damn Fluke Parm" in script text on the back.
A baseball cap hanging on a wooden post, with a black strap and a black bag on a chair below.
Close-up of a dark blue T-shirt with red and white text that reads, 'STAFF What can I getcha? MONT...
A black and white photo of a woman in a lavender field, with an orange geometric graphic shape with a lavender illustration.

MORE PROJECTS

modern residential in
historic west orange

A table setting with a glass of red beverage garnished with lemon, a black menu with gold lettering, a white bowl of spaghetti with tomato sauce and basil, and a closed menu with a black and white illustration of a grater.

tristate italian,
in the nation’s capital