modern residential in historic west orange

OBJECTIVE

craft a luxury contemporary resort-style feel for a world-class apartment building in New Jersey.

VISUAL IDENTITY

PRINT DESIGN

WEBSITE

brand strategy

custom typography

WORK WITH STREeTSENSE

ART DIRECTION, DESIGN, PRINT/SIGNAGE PRODUCTION & MANAGEMENT: MYSELF
WORDMARK & BRAND CONCEPT by: HIEU Le
Language Direction: Ellie DominGUEZ
CREATIVE DIRECTION: SARAH SUNDBERG

nestled in a quaint town, just a stones throw from the city, lies three buildings with world-class amenities and a community to fall in love with.

VISUAL IDENTITY

Visual Identity gif for Stonehill, showcasing all the various marks and graphics for the brand.
Modern apartment lobby with a front desk featuring a black marble facade and a silver 'S' logo, wooden slats decor, a large sign that reads 'STONEHILL AT WEST ORANGE,' and a staircase with wooden treads and glass railings leading to the upper level.
Collage of images including a hand touching daisies, color swatches, a modern apartment building labeled 'Stonehill,' a leather chair, and painting supplies.

Color STORY

as its name presents a juxtaposition of strong foundations and soft landscapes, the palette is composed of thoughtful contrasts. charm meets contemporary sophistication, natural aged textures meet pastoral serenity, inviting you to your personal respite.
A black and white photo of a woman in a lavender field, with an orange geometric graphic shape with a lavender illustration.
A dark red background with a centered monogram logo consisting of the letters H and S. Bottom text includes address '100 Executive Drive, West Orange, NJ 07052', website 'liveatstonehill.com', and indicates leasing details.
Illustration of the Stonehill folder detailing the die-cuts, folds, and closure.

Stationery

custom folder with debossed logo, reveal edge cover, and die cut pocket designed for potential residents to take home a floor plan, brochure, and business card.
Image of the folder open with maroon floorplan and orange brochure inside on a black wooden surface.
Image of the folder closed with the "Stonehill" logo blind debossed into the cover.
Image of the folder open with an abstract zoom showing the logos on the brochure and floorplan sheet.
A close-up of a brochure for Stonehill apartments, containing a poem in white ink text and illustrations of lavender, and a white page visible that reads 'Welcome to Stonehill'.
Image of the illustrated map inside the brochure showing the West Orange and the surrounding area.
Brochure spread with mini-maroon pages inset in the larger brochure that detail out the amenities.
Brochure spread with mini-maroon pages inset in the larger brochure that detail out the amenities.

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